Dubai First, du Roll-out ViVOtech’s Mobile Payment Pilot In Middle East
Published: 02-Dec-2009
Allows customers to conduct business transactions via mobile-commerce
Silicon Valley-based ViVOtech, a provider of near field communication (NFC) and contactless payment systems, announced that its NFC mobile payment wallet, over-the-air (OTA) provisioning and NFC payment readers are being used by Dubai First, a Dubai group company and du, the UAE’s integrated telecom services provider.
The first NFC mobile payment pilot in the Middle East is scheduled to continue till the second quarter of 2010. During the trial phase, identified Dubai First Platinum MasterCard customers will be able to download their credit card functionality securely to specially equipped mobile handsets over du’s mobile network.
Once the handset has been personalized, customers will be able to conduct transactions using their du mobile connections at multiple MasterCard PayPass enabled merchant locations in the UAE.
ViVOtech claimed that its NFC mobile payments, promotions, OTA provisioning infrastructure software, transaction management software, NFC smart posters and contactless terminals are part of the its end-to-end solutions that complement and complete mobile e-commerce networks and their ecosystems.
Michael Mullagh, CEO of ViVOtech, said: "We are delighted to be the end-to-end technology provider of this first NFC mobile payment pilot in the Middle East region. With this initiative, du and Dubai First are laying the foundation of bringing empowerment to consumers in the UAE with the most innovative and contemporary method for business transaction via mobile-commerce."
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