Ukash Forays Into Ukraine Via Partnership With PrivatBank

Aims to achieve a more socially inclusive approach to online shopping by helping the unbanked

Ukash, the UK-based prepaid online payment services provider, has entered into an agreement with PrivatBank, Ukraine-based commercial bank, to introduce its e-cash product in the Ukrainian market, reported The Paypers.

As per the terms of the deal, Ukash will be available via the PrivatBank channels including the 3,500 over the counter bank branches. The vouchers will also be available from nearly 6,800 ATMs and approximately 1,800 self-service kiosks located in convenient public areas, enabling consumers to purchase Ukash outside of banking hours.

Ukash said that the alternative payment vouchers will also soon be available from over 55,000 shops in the Ukraine via PrivatBank’s network of point of sale card processing terminals. The company added that Smart Voucher is already working alongside PrivatBank and Skype to facilitate the SkypeCredit program in the Ukraine.

Mark Chirnside, chief executive officer, Ukash, said: “We are pleased to announce that Ukash is now available in the Ukraine, in association with the country’s biggest commercial bank, PrivatBank. Our aim is to achieve a more socially inclusive approach to online shopping by helping the unbanked, as well as alleviating the fear of online fraud felt by many.

"We are happy to announce that customers in the Ukraine can now shop online safely using cash, and we feel sure that our introduction there will be as successful as our other recent endeavours,” reported the web site.